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Automotive Industry and Social Responsibility

How does your industry work to address Social Responsibility?

In today’s dynamic and interconnected world, the concept of social responsibility has become increasingly vital. Many industries are re-valuating their practices to align with the broader goals of creating a positive impact on society. In this article, we’ll explore how our industry is actively addressing social responsibility and making a difference. One of the biggest and newest interventions from industry perspective is the advent of Electric Vehicles (EV) which is creating a revolution.

Sustainable Technology: Electric Vehicles (E Vs)

Now we even have The World EV Day.

“The very fact that Electric Vehicles (E Vs) now enjoy the privilege of a dedicated global date is proof that the EV revolution is the new global paradigm, poised to impact lives and lifestyles in a mammoth way.” Mr. Manav Kapur, Executive Director, Steelbird International.

With a renewed focus on a sustainable future, India has set goals to not only meet the commitments made at the Paris agreement but exceed targets by far. With the increasing demands for greener and cleaner modes of transportation, India eyes to achieve electrification of 70 per cent of all commercial cars, 30 per cent of private cars, 40 per cent of buses and 80 per cent of two and three wheeler by 2030.

The steady growth of the electric vehicle (EV) sector in the country and around the world has prompted the need for an evolution in the auto component industry as well. The Indian component manufacturers are extensively chalking out strategies to expand their capacity and create new skill sets to adapt to the EV evolution and the revolution it is bringing about. The Automotive Component Manufacturers Association of India (ACME) has recently stated that among its 800 members, 60 per cent are ready to supply components to electric vehicle manufacturers and the rest have asserted to be prepared by the end of the year or 2023.

The Indian EV component market was valued at $536 million in 2019 and is projected to grow at a compounded annual growth rate of 22.1 per cent between 2020 and 2030. The auto component industry is expected to invest approx.. Rs 16,700 crore in Financial Year (FY) 2023 and approx.. Rs 20,800 crore in FY2024 of which 25 to 30 per cent is expected to be invested towards electric vehicles.

Health & Nutrition:

  • Serving a noble cause is serving the Almighty. Our team is proud and honored to serve afternoon meal to children on several occasions at the Katyayani Balika Ashram, Jhandewalan, New Delhi. A moment of true happiness.

    Preventive Checkups are almost the annual norm at corporate offices and factory premises. Apart from full body check-ups to assess basic body parameters and consultation with medical expert, the HR function in recent years has taken a special initiative to promote health and wellness through sports infra and yoga programs.

    we have single minded pursuit for the cause and future of Hockey, our national game. Our sponsorship and patronage of the Nehru Hockey Tournament for successive years demonstrates this commitment.

    Machine Setups are done with the prime consideration of not posing any risk to human life thus taking all measures to avoid accidents and mandatory use of protective gear, uniform, industry footwear, masks, helmets and gloves. At our factories in Pantnagar, India workers are provided with all protective gear, encouraged to participate in physical exercises, trained to ensure the well-being of themselves and their families.

    Safety & Security:

    “Safety has always been the hallmark of the automobile industry. There is emphasis on Safety now as a mandate from the Govt. and related bodies too which we are fully endorse and acknowledge. Safety has been the key driver in our company’s almost 60-year journey so far, our credo being our expertise and experience to enable delightful road journeys with the best-in-class range of automotive components across diverse applications. I believe that a conscious effort to provide for Safety will bring the best technology, practices and product quality standards to the auto components and accessories industry in India. It will give a thrust to the growth of the industry not just in percentage but in multiple terms. In our company Health & Safety Policy is compliant with world standards.” Manav Kapur, Executive Director, Steelbird International.

    On the issue of personal safety, We proudly follows women empowerment programs through martial arts training courses, counseling sessions, and mental toughness programs. The company follows a zero tolerance policy against harassment at the workplace via the implementation of the POSH Act for past several years.

    Strict compliance with national and international regulations, fair practices, transparency and code of ethics:

    We practice what we preach. We are an organization that attracts the best talent through popular word of mouth and track record. An organization that prides itself on equality, opportunity, learning and recognition of people. An organization that commands valuable brand equity among all stakeholders – internal and external. An organization that sets a benchmark in health, safety and hygiene parameters. Our office has been officially recognized as a great place to work because the work culture has evolved to provide a sense of ownership of employee responsibilities and a deep sense of belonging, an environment of safety, learning, and transparency that empowers all to achieve more.

    “We have always been a great place to work for me in my long career with the company. Rock solid tradition of mutual respect, freedom to take decisions, compliance with world standards of security and quality, and the team’s passion to make outstanding products for customers underlying the Safety virtue translates into a great place to work.” Ankur Bhargava, Product Manager, Steelbird International.

    In less than a year of being awarded The Great Place to Work in the Top 50 of Manufacturing sector.

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    Boost Sales 2X in 2024

    Tips that a wholesaler should follow for better growth in Spare Part Industry.

    • Stay updated with market trends: The spare part industry is constantly evolving with new technologies and products. As a wholesaler, it is important to stay updated with the latest market trends and consumer demands. This will help you to stock the right products and stay ahead of your competitors.
    • Build strong relationships with suppliers: A wholesaler’s success depends on the quality and reliability of their suppliers. Build strong relationships with trusted suppliers who can provide you with high-quality spare parts at competitive prices. This will help you to maintain a steady supply of products and ensure customer satisfaction.
    • Diversify your product range: In the spare part industry, it is important to offer a diverse range of products to cater to different customer needs. This will not only attract more customers but also help you to expand your business and reach a wider market.
    • Provide exceptional customer service: In any industry, customer satisfaction is key to success. As a wholesaler, it is important to provide exceptional customer service to build trust and loyalty among your customers. This includes prompt response to inquiries, timely delivery, and handling customer complaints effectively.
    • Invest in marketing and advertising: In order to grow your business, it is essential to invest in marketing and advertising strategies. This will help to increase brand awareness and attract new customers. Utilize both online and offline marketing techniques such as social media, email marketing, and trade shows to reach potential customers.
    • Efficient inventory management: As a wholesaler, it is crucial to have an efficient inventory management system in place. This will help you to keep track of your stock levels and avoid overstocking or understocking. It will also ensure that you have the right products available when customers need them.
    • Offer competitive pricing: Price plays a major role in the purchasing decisions of customers. As a wholesaler, it is important to offer competitive pricing to attract customers and stay ahead of your competitors. However, make sure to maintain a balance between competitive pricing and profitability.
    • Provide product warranties and guarantees: Offering warranties and guarantees on your products can give customers peace of mind and build trust in your brand. This will also help to differentiate your business from competitors and increase customer satisfaction.
    • Embrace technology: In today’s digital age, it is important for wholesalers to embrace technology. This can help to streamline business processes, improve efficiency, and provide better customer service. Invest in a good inventory management system, e-commerce platform, and other tools that can help to grow your business.
    • Monitor and analyze your performance: Regularly monitor and analyze your business performance to identify areas of improvement and make necessary changes. Use tools such as sales reports, customer feedback, and market research to track your progress and make informed business decisions.

    Steelbird International will provide you the complete guidance through the blog related to Auto spare parts business. We will share the knowledge of Market Trends, Investment Strategy, Advertisement Placement, Inventory Management, Customer Service & Complaint Handling, along with complete knowledge of products and much more. Steelbird is a renowned auto components brand with 60 years of experience and expertise. Encompassing 3000+ auto parts items i.e. Rubber parts, Gaskets, Bearings, Lubricant Oils, Tyres, Ignition Locks, Horns, Filters and so on, with premium quality and time tested and proven in safety, durability and performance.