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BHARAT MOBILITY AUTO EXPO (COMPONENTS) 2025


SPURRED BY THE ADVANCEMENTS IN AUTOMOTIVE SECTOR, SEASONED PLAYER & FILTRATION SPECIALIST STEELBIRD INTERNATIONAL SHOWCASES A VAST PRODUCT PORTFOLIO AT BHARAT MOBILITY AUTO EXPO (COMPONENTS) 2025

The upcoming Bharat Mobility Auto Expo 2025 is poised to be the biggest spectacle in the 4-wheeler, 2-wheeler and automotive components categories. Established as the biggest show of the industry year on year with robust participation and business opportunity, the Auto Expo 2025 edition is touted to be massive with new exclusive venues for cars, bikes/ scooters and components. Attracting lakhs of visitors, thousands of international delegates and exhibitors, the overall convergence of buyers, sellers, brands, OEMs, channel partners, designers, delegates, dignitaries, policy makers and media persons makes the Expo a grand platform. Steelbird International, celebrating its Diamond Jubilee on completion of 60 years in 2024, is today India’s leading automotive components company, widely known as Filtration Expert in the Filters category. Steelbird has aligned its strategic intent to attract the OEM segment and Aftermarket with benchmark Quality across the largest range of over 3000 products comprising Filters and Rubber Parts (among 1500 types of rubber components – from basic dust caps to high precision rubber to metal bonded products). Bearings, Tyres, Lubricants, Locks, Horns & Spark Plugs make up the main categories of the other products.

With its largest product range and widest distribution network of 5000+ distributors pan-India and 1.5 lakh retail points, Steelbird looks forward to play an active role in the realization of the outlined 7C’s vision for the future of mobility. Advanced automation and innovation are very much the need of the times in the face of new developments stemming from AI, Cyber Security, Electric Vehicles, improvisation in design, customization and convenience/peace of mind being the ultimate value proposition to the customer. Steelbird’s showcase of products and solutions exemplify this pursuit.

Steelbird is a pioneer and market leader in Air Filters, Oil Filters, Fuel Filters and Cabin Filters, having established its first Automotive Filters Plant in North India in 1964. Today a renowned brand with a global perspective of keeping abreast of the best in the automotive sector, the in-depth insight of the Indian market coupled with decades of category leadership has made it pertinent for Steelbird to envision the importance of the global trends and insights shaping the automotive roadmap of the future. Thus making the best of product and service for the OEMs, the aftermarket dealer and customer.

Says Mr. Manav Kapur, Executive Director, Steelbird International, “QUALITY is our greatest asset. It stems from a legacy to enable automobiles to keep running well and ensure motoring delight for the customer. The single minded pursuit of the best standards in Quality has made the best of OEMs around the world as well as the Aftermarket of dealers and customers stick to our brand over decades. We value relationships and are proud to have established enduring relationships stretching to the last mile on the strength of quality in product and service delivery. I am excited about the bigger concept of the &cs vision at Bharat Mobility AutoExpo 2025. We are looking forward to fruitful discussions and business.”

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Boost Your Spareparts Sales 2X in 2024

Tips that a wholesaler should follow for better growth in Spare Part Industry.

  • 1. Stay updated with market trends:
  • The spare part industry is constantly evolving with new technologies and products. As a wholesaler, it is important to stay updated with the latest market trends and consumer demands. This will help you to stock the right products and stay ahead of your competitors.

  • 2. Build strong relationships with suppliers:
  • A wholesaler’s success depends on the quality and reliability of their suppliers. Build strong relationships with trusted suppliers who can provide you with high-quality spare parts at competitive prices. This will help you to maintain a steady supply of products and ensure customer satisfaction.

  • 3. Diversify your product range:
  • In the spare part industry, it is important to offer a diverse range of products to cater to different customer needs. This will not only attract more customers but also help you to expand your business and reach a wider market.

  • 4. Provide exceptional customer service:
  • In any industry, customer satisfaction is key to success. As a wholesaler, it is important to provide exceptional customer service to build trust and loyalty among your customers. This includes prompt response to inquiries, timely delivery, and handling customer complaints effectively.

  • 5. Invest in marketing and advertising:
  • In order to grow your business, it is essential to invest in marketing and advertising strategies. This will help to increase brand awareness and attract new customers. Utilize both online and offline marketing techniques such as social media, email marketing, and trade shows to reach potential customers.

  • 6. Efficient inventory management:
  • As a wholesaler, it is crucial to have an efficient inventory management system in place. This will help you to keep track of your stock levels and avoid overstocking or understocking. It will also ensure that you have the right products available when customers need them.

  • 7. Offer competitive pricing:
  • Price plays a major role in the purchasing decisions of customers. As a wholesaler, it is important to offer competitive pricing to attract customers and stay ahead of your competitors. However, make sure to maintain a balance between competitive pricing and profitability.

  • 8. Provide product warranties and guarantees:
  • Offering warranties and guarantees on your products can give customers peace of mind and build trust in your brand. This will also help to differentiate your business from competitors and increase customer satisfaction.

  • 9. Embrace technology:
  • In today’s digital age, it is important for wholesalers to embrace technology. This can help to streamline business processes, improve efficiency, and provide better customer service. Invest in a good inventory management system, e-commerce platform, and other tools that can help to grow your business.

  • 10. Monitor and analyze your performance: Regularly monitor and analyze your business performance to identify areas of improvement and make necessary changes. Use tools such as sales reports, customer feedback, and market research to track your progress and make informed business decisions.
  • Steelbird International will provide you the complete guidance through the blog related to Auto spare parts business. We will share the knowledge of Market Trends, Investment Strategy, Advertisement Placement, Inventory Management, Customer Service & Complaint Handling, along with complete knowledge of products and much more. Steelbird is a renowned auto components brand with 60 years of experience and expertise. Encompassing 3000+ auto parts items i.e. Rubber parts, Gaskets, Bearings, Lubricant Oils, Tyres, Ignition Locks, Horns, Filters and so on, with premium quality and time tested and proven in safety, durability and performance.