SPURRED BY THE ADVANCEMENTS IN AUTOMOTIVE SECTOR, SEASONED PLAYER & FILTRATION SPECIALIST STEELBIRD INTERNATIONAL SHOWCASES A VAST PRODUCT PORTFOLIO AT BHARAT MOBILITY AUTO EXPO (COMPONENTS) 2025
The upcoming Bharat Mobility Auto Expo 2025 is poised to be the biggest spectacle in the 4-wheeler, 2-wheeler and automotive components categories. Established as the biggest show of the industry year on year with robust participation and business opportunity, the Auto Expo 2025 edition is touted to be massive with new exclusive venues for cars, bikes/ scooters and components. Attracting lakhs of visitors, thousands of international delegates and exhibitors, the overall convergence of buyers, sellers, brands, OEMs, channel partners, designers, delegates, dignitaries, policy makers and media persons makes the Expo a grand platform. Steelbird International, celebrating its Diamond Jubilee on completion of 60 years in 2024, is today India’s leading automotive components company, widely known as Filtration Expert in the Filters category. Steelbird has aligned its strategic intent to attract the OEM segment and Aftermarket with benchmark Quality across the largest range of over 3000 products comprising Filters and Rubber Parts (among 1500 types of rubber components – from basic dust caps to high precision rubber to metal bonded products). Bearings, Tyres, Lubricants, Locks, Horns & Spark Plugs make up the main categories of the other products.
With its largest product range and widest distribution network of 5000+ distributors pan-India and 1.5 lakh retail points, Steelbird looks forward to play an active role in the realization of the outlined 7C’s vision for the future of mobility. Advanced automation and innovation are very much the need of the times in the face of new developments stemming from AI, Cyber Security, Electric Vehicles, improvisation in design, customization and convenience/peace of mind being the ultimate value proposition to the customer. Steelbird’s showcase of products and solutions exemplify this pursuit.
Steelbird is a pioneer and market leader in Air Filters, Oil Filters, Fuel Filters and Cabin Filters, having established its first Automotive Filters Plant in North India in 1964. Today a renowned brand with a global perspective of keeping abreast of the best in the automotive sector, the in-depth insight of the Indian market coupled with decades of category leadership has made it pertinent for Steelbird to envision the importance of the global trends and insights shaping the automotive roadmap of the future. Thus making the best of product and service for the OEMs, the aftermarket dealer and customer.
Says Mr. Manav Kapur, Executive Director, Steelbird International, “QUALITY is our greatest asset. It stems from a legacy to enable automobiles to keep running well and ensure motoring delight for the customer. The single minded pursuit of the best standards in Quality has made the best of OEMs around the world as well as the Aftermarket of dealers and customers stick to our brand over decades. We value relationships and are proud to have established enduring relationships stretching to the last mile on the strength of quality in product and service delivery. I am excited about the bigger concept of the &cs vision at Bharat Mobility AutoExpo 2025. We are looking forward to fruitful discussions and business.”