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No Comments Wednesday December 27, 2023

Automotive Industry and Social Responsibility

How does your industry work to address Social Responsibility?

In today’s dynamic and interconnected world, the concept of social responsibility has become increasingly vital. Many industries are re-valuating their practices to align with the broader goals of creating a positive impact on society. In this article, we’ll explore how our industry is actively addressing social responsibility and making a difference. One of the biggest and newest interventions from industry perspective is the advent of Electric Vehicles (EV) which is creating a revolution.

Sustainable Technology: Electric Vehicles (E Vs)

Now we even have The World EV Day.

“The very fact that Electric Vehicles (E Vs) now enjoy the privilege of a dedicated global date is proof that the EV revolution is the new global paradigm, poised to impact lives and lifestyles in a mammoth way.” Mr. Manav Kapur, Executive Director, Steelbird International.

With a renewed focus on a sustainable future, India has set goals to not only meet the commitments made at the Paris agreement but exceed targets by far. With the increasing demands for greener and cleaner modes of transportation, India eyes to achieve electrification of 70 per cent of all commercial cars, 30 per cent of private cars, 40 per cent of buses and 80 per cent of two and three wheeler by 2030.

The steady growth of the electric vehicle (EV) sector in the country and around the world has prompted the need for an evolution in the auto component industry as well. The Indian component manufacturers are extensively chalking out strategies to expand their capacity and create new skill sets to adapt to the EV evolution and the revolution it is bringing about. The Automotive Component Manufacturers Association of India (ACME) has recently stated that among its 800 members, 60 per cent are ready to supply components to electric vehicle manufacturers and the rest have asserted to be prepared by the end of the year or 2023.

The Indian EV component market was valued at $536 million in 2019 and is projected to grow at a compounded annual growth rate of 22.1 per cent between 2020 and 2030. The auto component industry is expected to invest approx.. Rs 16,700 crore in Financial Year (FY) 2023 and approx.. Rs 20,800 crore in FY2024 of which 25 to 30 per cent is expected to be invested towards electric vehicles.

Health & Nutrition:

  • Serving a noble cause is serving the Almighty. Our team is proud and honored to serve afternoon meal to children on several occasions at the Katyayani Balika Ashram, Jhandewalan, New Delhi. A moment of true happiness.

    Preventive Checkups are almost the annual norm at corporate offices and factory premises. Apart from full body check-ups to assess basic body parameters and consultation with medical expert, the HR function in recent years has taken a special initiative to promote health and wellness through sports infra and yoga programs.

    we have single minded pursuit for the cause and future of Hockey, our national game. Our sponsorship and patronage of the Nehru Hockey Tournament for successive years demonstrates this commitment.

    Machine Setups are done with the prime consideration of not posing any risk to human life thus taking all measures to avoid accidents and mandatory use of protective gear, uniform, industry footwear, masks, helmets and gloves. At our factories in Pantnagar, India workers are provided with all protective gear, encouraged to participate in physical exercises, trained to ensure the well-being of themselves and their families.

    Safety & Security:

    “Safety has always been the hallmark of the automobile industry. There is emphasis on Safety now as a mandate from the Govt. and related bodies too which we are fully endorse and acknowledge. Safety has been the key driver in our company’s almost 60-year journey so far, our credo being our expertise and experience to enable delightful road journeys with the best-in-class range of automotive components across diverse applications. I believe that a conscious effort to provide for Safety will bring the best technology, practices and product quality standards to the auto components and accessories industry in India. It will give a thrust to the growth of the industry not just in percentage but in multiple terms. In our company Health & Safety Policy is compliant with world standards.” Manav Kapur, Executive Director, Steelbird International.

    On the issue of personal safety, We proudly follows women empowerment programs through martial arts training courses, counseling sessions, and mental toughness programs. The company follows a zero tolerance policy against harassment at the workplace via the implementation of the POSH Act for past several years.

    Strict compliance with national and international regulations, fair practices, transparency and code of ethics:

    We practice what we preach. We are an organization that attracts the best talent through popular word of mouth and track record. An organization that prides itself on equality, opportunity, learning and recognition of people. An organization that commands valuable brand equity among all stakeholders – internal and external. An organization that sets a benchmark in health, safety and hygiene parameters. Our office has been officially recognized as a great place to work because the work culture has evolved to provide a sense of ownership of employee responsibilities and a deep sense of belonging, an environment of safety, learning, and transparency that empowers all to achieve more.

    “We have always been a great place to work for me in my long career with the company. Rock solid tradition of mutual respect, freedom to take decisions, compliance with world standards of security and quality, and the team’s passion to make outstanding products for customers underlying the Safety virtue translates into a great place to work.” Ankur Bhargava, Product Manager, Steelbird International.

    In less than a year of being awarded The Great Place to Work in the Top 50 of Manufacturing sector.

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    No Comments Friday December 22, 2023

    Air & Oil Filters

    What Steelbird provides you for the regular maintenance of TVS Apache RTR 160 for its smooth ride?

    Air & Oil Filters


    An Air Filter shields the engine, fuel lines and radiator of an automobile against harmful dust particles, debris and contaminants.
    Air Filters help in improving engine performance, enhance engine life, and increase durability of radiator and fuel lines.
    It should be ideally replaced at regular intervals of 12 months to ensure smooth running of the bike.

    What are the specific high points of Steelbird Air Filters?

    Steelbird International is a pioneer and leader in the 2-wheeler automotive components space with advanced specialization in Filters and Rubber products. With more than 50 years of experience and expertise in manufacturing and marketing Air Filters, using the industry 4.0 norms, Steelbird today is a brand to reckon with. Its unmatched Dust Holding Capacity (DHC) and competitive pricing make Steelbird Filters stand out in the market.

    Filters are broadly classified as:

    What is the role of Oil Filters?

    An Oil Filter eliminates contaminants from engine oil to keep the engine safe and clean. The Oil Filter is designed to trap the tiniest particle before clean oil is reintroduced to the engine. The Oil Filter enhances the durability of the engine, protects engine from wear and tear and augments its performance. Ultimately leading to improved efficiency in the vehicle’s drive.

    Steelbird Oil Filters are the result of 50 years of R&D and continuous improvement in quality with the robust Industry 4.0 norms. An extensive manufacturing facility with state-of-the-art technology and evolved expertise makes Steelbird the best Oil Filter brand in India. The superlative product quality is complemented by highly competitive market pricing.

    Engine oil

    • Choosing the right engine oil for bikes will ensure your motorcycle’s extended service life. Moreover, it will increase its mileage and provide better performance. Engine Oil is an essential component of a motor vehicle. It reduces friction between the various moving parts of the engine and helps prevent wear and tear.
    • Steelbird recently launched a new line of lubricants products, including Two-wheeler Engine Oils, AP3 Grease, and Fork Oils towards becoming a full-fledged auto components company
    • Steelbird’s specially formulated 4T Engine Oils will not only improve the mileage but also extend the life of your bike. In addition, it will also keep your engine clean and prevent rusting.
    • Also, our Synthesised Blend Two-wheeler Engine Oil will remain fluid in cold weather and improves wear protection. The oil will flow much faster to reach vital components, making your vehicle start quickly.
    • Steelbird Engine Oils are the ideal lubricant keeping the Indian road and weather conditions in mind. It protects the engine of your bike from corrosion and improves its efficiency.
    • Steelbird has better quality products in the most affordable price range. If you also want to grab one for your TVS Apache RTR 160, kindly check our listings on the biggest online shopping platforms like Flipkart and Amazon.


    • Choosing the right tyres can make all the difference regarding your bike’s safety and smooth riding experience. Steelbird Tyres is one such brand that offers top-quality tyres for all models of bikes, ensuring that you can enjoy a comfortable and secure ride every time you hit the road.
    • One of the key features of Steelbird bike tyres is their robust construction. The tyres are made using advanced materials and manufacturing processes, making them durable and long-lasting. All its products undergo rigorous testing and quality control measures, ensuring that only the best products reach the customers.
    • We have a different range of tyre models for all the leading bike brands available in the market.
    • Another important aspect of Steelbird bike tyres is their versatility. The brand offers a wide range of tyres for different types of bikes, including sports bikes, road bikes, and off-road bikes. Whether you’re looking for a tyre for daily commutes or adventure-filled weekend rides, Steelbird has a tyre that can meet your needs. Their tyres are designed to provide a safe, smooth and comfortable ride, regardless of the terrain.
    • With their robust construction, versatility designs, these tyres provide a safe and comfortable ride every time. So, if you’re looking to change or upgrade the tyres on your TVS Apache RTR 160, consider Steelbird as your best choice.

    Oil Rings

    In two-wheelers, O-rings play several significant roles in ensuring proper functioning, reliability, and safety. O-rings are commonly used in various engine components to provide effective sealing. They help prevent the leakage of fluids, such as oil and coolant, ensuring that these substances remain intact and do not escape, which is crucial for the proper lubrication and cooling of the engine.

    Automobiles are complex machines made up of many components, and one of those is oil ring. A two-wheeler engine uses O-ring as a vital component that contributes to proper lubrication, heat dissipation, sealing, and overall engine efficiency. It plays a key role in maintaining the balance between providing sufficient lubrication for moving parts and preventing excessive oil from entering the combustion chamber.
    Steelbird, a leading name in the industry, has been manufacturing and marketing high-quality auto components for almost six decades.
    Established in 1964, Steelbird has a proven track record of delivering innovative and reliable products to its customers, aftermarket and OEMs across the globe and ensuring quality, safety and motoring delight.

    • Rubber items

    Best-in-class Quality, Durability and Vast Range.
    Steelbird brings you 1500+ Automotive Rubber Parts

    With over 50 years of experience and expertise in the automotive components industry, Steelbird International is a specialist Rubber Parts manufacturer. Among 1500 rubber products, we are the leading Rubber Bellow manufacturer known for world-class quality.

    Our products are consistently manufactured from premium grade raw materials, by experienced professionals, rigorous R&D, constant innovation and advanced technologies which makes Steelbird the preferred choice of Indian and international OEMs and the Aftermarket.

    The Rubber Bellows are designed to work efficiently in hot or cold temperature conditions, which has secured the loyalty and trust of a vast customer base

    Steelbird International manufactures, markets and supplies a vast range of automotive components of consistent high quality to the full satisfaction of its widespread customer base. We are a renowned Rubber Bush manufacturer committed to best quality standards. The products are designed to suit a specific application to ensure optimised performance and durability.

    Steelbird International deals in a huge line of rubber mats to make your bike safer, functional, stylish and comfortable at an affordable price. We supply and manufacture all products of consistent high quality to the fullest satisfaction of our customers.

    • Rubber O-ring and Gasket

    If you’re looking for Rubber O-ring & Gasket, look no further than custom-fitted products from the renowned manufacturer Steelbird International. We manufacture high-quality die-cut Gaskets and Moulded Rubber Parts. Our products include Sponge Rubber Extrusions. They are used in a wide range of industries to keep parts together.

    A Gasket is a seal made of rubber, foam, or plastic. Its main purpose is to prevent leaks from occurring on flat or rotating surfaces. Gaskets are used in a variety of industries and can be manufactured from various materials, including neoprene, nitrile, and pure gum rubber.

    O-rings are a common type of Gasket. It is a type of mechanical seal that has a rounded cross section and prevents the leakage of gases and fluids. The low-cost production process and easy installation of O-rings make them suitable and popular in a variety of applications. They are widely used in automobiles, rockets, and other types of machines and devices.

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